A friend and I were having a conversation yesterday about marketing and the concept of identifying and communicating to your ‘ideal client’. If you’re in the coaching space no doubt you’ve come across this a million times. If you’re a rebel freedom loving entrepreneur like me I expect you recoil with horror anytime anyone suggests you should identify yours. Funny enough that’s what happened in the conversation and I raised it there and then. We laughed about it, understanding that we both have the same resistance.

The feeling is something like this….I’ve spent the last 10+ years of my life getting out of the ‘box’ that I and society have put me in. I’ll be damned if I’m going to put myself willingly back in!

Furthermore it’s the feeling that if I ‘niche’ down, I’ll somehow turn certain people off from working with me.

All of this is nonsense but is where the logical mind ends up when left to its own devices. It’s often a quite constricted place bearing no semblance of reality.

The actual fact is that I am the niche. The people that are destined to work with me will, because they will be attracted to my specific energy and message. Perhaps they will relate to some of my journey, or something I share on a specific day. It doesn’t matter. In the same way that the river finds its way to the ocean, your clients / soul family / destined connections will find their way for you. The only condition is that you be open to receiving them.

As for my ‘ideal client’, it is you. If you’re reading this somewhere along the lines you’ve connected with what I’ve got to say. That’s why you’re here now, based on shared resonance. On the outside you probably look quite different to me, but on the inside we are probably more similar than you care to imagine.

I’ve had heartbreak, I’ve had loss, I’ve had challenges. I’ve hidden it all from the world for years and put on a veneer of competency and success. When the cracks started to appear years ago, I had no choice but to attend to them. That decision has led me to who I am now.

When a mentor said a while back ‘you are the niche’ I didn’t quite believe it. The more I release outdated belief systems and lean into trusting a ‘benevolent’ universe, the more proof I am given.

So now I understand that I am the niche. Same goes for you. The people in your life are there for a reason, likewise the experiences you’re having. Are those experiences positive or negative? What are they attempting to show you that you’re ignoring? Where are you being led.

As for who I work with, it’s a diverse range – in terms of age, location, background and experience. However there is a common thread and that is the desire for change. The status quo is not working. Everything they have tried has failed. They feel a sense of stuckness or frustration and know there is more, but they can’t quite put their finger on it. They might be hugely successful but feel dead on the inside. They have ongoing physical illness or pain and know there is a deeper cause that needs to be found. Quite frankly they have ‘had enough’ and reached breaking point, or are near to it.

The pain of staying where they are is greater than the risk of change. It’s quite simple really.


It’s time to break through the BS.

The soul has spoken. —————-

Then, poof.

Welcome to my world 🙂

Who do I LOVE working with? The hopeful, the curious and the truth seekers. The people who are here to make a positive difference across the planet. Those who desire to use their business or resources for good. Those who wish to breathe the change in the world – even if just in their own lives.

Healing never just affects an individual however, as the ripples of change go onto shift the entire ecosystem. This is the positive effect of the interconnectedness of all things. When I heal, you heal. When we heal, so does the planet. You can put me in any niche you like as long as that’s the outcome.

Are you a curious truth seeking change maker? Then I’m here for you when you’re ready.

Breathe the change you wish to see in the world.

Philippa xo

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